To get inspiration and find opportunities for your business growth, you could try:
- learning a new skill that can be used to improve your business;
- updating your knowledge by attending business or industry related workshops and events;
- networking with other business owners or people in your industry to share ideas;
- reviewing your business goals and plans to identify opportunities for improvement; and
- researching other businesses to see what has worked for them.
Ways to grow your business
Attend business events
Small business workshops and seminars are run regularly on the Central Coast. They are often conducted by the NSW Chamber of Commerce. These events deal with issues such as planning, financial management, innovation, employing staff, digital marketing to name but a few of their topics.
You may also find it useful to attend networking events to help increase your business. By developing networks, you can keep up-to-date on industry and local information, promote your business through new contacts and learn key skills from other businesses.
Take on a mentor or business coach
Participating in mentoring or coaching programs can help you develop a greater understanding of business processes and practices, and equip you with the skills you need to grow and improve your business.
Collect information and conduct market research
Collecting information from businesses, government bodies, trade publications, customers, industry associations and market reports. This information can assist you in revising your business and marketing plans, provide information on the activities of your competitors and help you identify new areas to grow.
Review your business plan and marketing strategy
Your business plan got you this far, but frequent planning is crucial to the ongoing growth of your business. As your business expands, you should regularly review and update your plans accordingly.
Once you have a clearer understanding of market trends, you are then able to implement practices to help your business grow. Ensure that your revised marketing strategy reflects your research and implements the associated results.
Review your financial performance and procedures
Reviewing the financial performance of your business and your financial procedures can help you identify the areas that need improvement. Frequent engagement with your Business Advisor helps you to better understand how to analyse and improve your business finances and performance.
Expand your business online
Expanding your business online can help you gain access to more potential customers and increase your customer base. It can also assist in building awareness of your business and what you offer as well as making it easier for people to find you. Constantly updating content on your website can broaden your reach when potential clients enter details into search engines.
If you would like to explore any of these options further, please contact the Fortunity team on 02 4304 8888 today.